Project Lighthouse:
Navigating the Future of Banking
This case study shows how I reshaped banking at BankVic, driving growth through innovation and collaboration.
Unified Journey Analytics: Optimising for Precision
Unifying data at iPrimus to enhance decision-making, customer experience, and efficiency with AI-powered insights.
Product & Content Strategy: Increasing Engagement and Leads
Enhancing the car-buying journey with a data-driven strategy, boosting engagement, leads, and organic growth .
Curating Experiences
Explore my portfolio, a collection of projects that embody my belief in the potential of design to change lives. Each piece reflects my commitment to user-centric solutions, strategic thinking, and the pursuit of excellence.
Portfolio
A Holistic Approach to UX, CX, and Data Strategy
See how I structured the strategy for Dodo, iPrimus, and Commander using data and a unified design system.
A Unified Approach to BankVic’s Digital Transformation
Redefining platform, experience, data, and governance pillars to drive operational efficiency and customer engagement.
Project Ignite: Disrupting the Traditional Car Market
Revolutionising the auto market with a transparent, buyer-focused model, driving trust, competition, and satisfaction.
Insights and Reflections
Blog
Dive into a collection of thought-provoking articles where I share insights on design, leadership, and the evolving landscape of digital experiences. Through each post, I aim to inspire, challenge conventions, and spark meaningful conversations.
