Crafting Meaningful Experiences
In the intersection of creativity and empathy, I believe design has the power to transform lives. Each project is a journey, inviting us to explore, connect, and grow together.
Manu Dubey
A Fusion of Creativity, Strategy,
and Technology
Each project presents a unique opportunity to merge creativity, strategy, and technology, ensuring a seamless alignment of user needs with business goals. Discover how I leverage design thinking, data-driven insights, and innovation to craft experiences that inspire and drive lasting impact.
Project Lighthouse: Navigating the Future of Banking
In this case study, I explore my strategic journey in reshaping banking experiences at BankVic, focusing on innovation, user trust, and seamless service delivery. Discover how I transformed challenges into opportunities for growth.
Featured Projects
A Holistic Approach to UX, CX, and Data Strategy
See how I structured the strategy for Dodo, iPrimus, and Commander using data and a unified design system.
Unified Journey Analytics: Optimising for Precision
Unifying data at iPrimus to enhance decision-making, customer experience, and efficiency with AI-powered insights.
Product & Content Strategy: Increasing Engagement and Leads
Enhancing the car-buying journey with a data-driven strategy, boosting engagement, leads, and organic growth .
My Expertise
Bridging the worlds of design, technology, and strategy to craft meaningful connections that transcend mere functionality, shaping experiences that resonate deeply across human and digital touchpoints.
Product Management
Shaping products that unite business goals and user needs, creating harmony between functionality and purpose.
UX/CX Design
Crafting thoughtful, seamless experiences that foster connection and engagement at every touchpoint.
Digital Transformation
Leading organisations through change, evolving digital ecosystems to unlock growth and future opportunities.
Data & Analytics
Harnessing data to inform, refine, and optimise decisions—amplifying impact and driving continuous improvement.
core skills
Insights and Reflections
Dive into a collection of thought-provoking articles where I share insights on design, leadership, and the evolving landscape of digital experiences. Through each post, I aim to inspire, challenge conventions, and spark meaningful conversations.
My blog
